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Inside Ptacek’s Family Market: 4 Generations, Famous Brats & a New Home in River Falls
Guest: Pat Ptacek, Ptacek’s Family Market
Sarah sits down with Pat Ptacek of Ptacek’s Family Market, a four-generation grocery business that started in Prescott, Wisconsin, and expanded into River Falls. Pat covers the store’s bratwurst, including the 305-foot world-record brat that helped raise money for Clydesdale Park, and the habit of making new flavors and products.
“Be an Athlete” is Pat’s line for believing in yourself and sticking with hard moments — not only sports. He talks about working in a multi-generation family business, community involvement, and bringing thousands of products into the River Falls store. His take on a local business that lasts: service and quality, and how River Falls has taken in the family and the store.